They are little nuggets, (or clusters, if you work in marketing), of seeds, rice crispies and flavourings glued together with corn starch. I had a nibble and it was like a savoury breakfast cereal, light, crispy and odd tasting. Some folk had a taste and couldn't grab a bag fast enough. What they didn't bother looking at was the price. Even at the reduced price of £24 per kilo, (£32 normally), this was still twice the price of the most expensive ingredient, chia seeds, (Waitrose retail price, £13.3/kilo).
I don't need to point out that there is a very low amount of chia seeds in this little and very expensive sachet. Actually, maybe I'm barking up the wrong tree. I should have my heart and soul removed and join the supermarket industry. There's a load of money to be made there, especially if I can keep the stupid people with allergies alive long enough to shop in my store.
Kirk out
Chefsebastian.com
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